![]() This is evident, as Ford decided that it was more cost-effective to buy existing networks than to start from scratch, by bringing Jaguar, Volvo, Mazda, Aston Martin and Land Rover under its control. As a result, Ford is challenged to constantly reevaluate and revamp its market strategy. Today, Ford is in dire competition with not only their domestic competitors, but also now foreign car manufacturers such as Toyota, Volkswagen and Hyundai.Īt the current pace, the automotive market is approaching a 50/50 split between United States and overseas-based control of the US market. ![]() ![]() Nowhere are the effects of globalization seen more drastically than in the automobile industry, especially for the United States “Big 3” automakers: General Motors, Chrysler, and Ford.įord’s history dates back to the Model T created by Henry Ford, with the goal of building a car for every family. Case: United States Domestic Automaker, Ford
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